Paragon 700
A love story between luxury and comfort
in the heart of Ostuni
Paragon 700
A love story between luxury and comfort
in the heart of Ostuni
Paragon 700
A love story between luxury and comfort
in the heart of Ostuni
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Paragon 700, Ostuni

A grand red-brick palace amid the white-washed buildings of Ostuni, one of Apulia’s most popular destinations. The hotel ticks all the boxes for a fabulous gateway: a beautiful location, uniquely decorated rooms, delicious food, a wonderful spa and the only garden and swimming pool in the town’s historic center.

Paragon 700 is a brand new boutique hotel located in Ostuni, a picturesque maze of white-washed buildings just 8 kilometres from Apulia’s Adriatic coast. It’s housed inside Palazzo Rosso, a red-brick palace dating from the 17th century that has been extensively restored after being left abandoned for over 40 years.
The precious historical features uncovered during the restoration works have been carefully recovered and mixed with unique antique pieces collected by the owners during their trips all over the world, resulting in an extraordinarily beautiful décor.
This is the only hotel in the historical centre of Ostuni offering a swimming pool and a garden – the latter boasting a splendid orange grove that provides the perfect setting for sweet breakfasts and candlelit dinners during the summer months. There is also a relaxation area for private yoga and pilates sessions or a calming al-fresco massage.
For further relaxation, the hotel’s fabulous spa is not to be missed. Housed in the palace’s old water cistern, it’s complete with a hydromassage pool, a steam bath, a spa shower with chromotherapy and a relaxation area with Himalayan salt walls.
Also part of the hotel is P Beach, an elegant beach resort in nearby Specchiolla, just 20 minutes’ drive from the hotel, offering loungers with parasols, a waterfront restaurant serving breakfast and light meals throughout the day, and a little boutique.

Food & Drink

700 is the hotel’s intimate Michelin-starred restaurant that excels at seasonal gourmet menus of fine local fare. Here you dine in an ancient olive oil mill, under centuries-old vaults, with a choice of three tasting menus. Specialties include marinated red prawn and smoked black tea, saffron risotto with foie gras and black lemon, and amberjack gratin with olives, tomato and broth of capers.
The prime spot to linger over a drink is Bar 700, where you find great wines and innovative cocktails served with delicious finger foods. There is also a beautiful fireplace that offers a warm respite on chilly winter days.
Local aperitifs are served by the pool during the summer season, while wine tastings can been arranged in the hotel’s cellar all year round.


The hotel offers 11 individually styled rooms in various layouts and sizes, all exuding great comfort and personality. They are kitted out with a palette of earthy hues, french parquet with underfloor heating and an exclusive décor made of countless unique pieces gathered around the world, such as custom-made headboards from South Africa and Indian gazebos turned into bathtubs. All rooms are generous-sized, with the Paragon Suite offering also a large furnished terrace.
In-room perks include welcome gift, complimentary minibar with non-alcoholic drinks, fine bedlinen, and geek-friendly gadgetry like iPads Pro packed with useful info and tips for your stay. The spacious bathrooms include walk in shower or bathtub with spa shower, a range of LA:BRUKET products and linen bathrobes and slippers.


Historic estate

11 Rooms and Suites
Bar • 700 Restaurant • Private beach
SPA • Parking / Wi-Fi Internet • Outdoor Swimming Pool

You can book directly with hotel or take advantage of Tales Concierge. Best Available Rate is always guaranteed.


Amenities you get when booking with Tales Hotels Collection

  • Complimentary minibar
  • Upgrade upon availability at time of check in
  • Complimentary Parking
  • Bottle of olive oil
  • €40 resort credit

Points of View

A compelling history.
The walls of Palazzo Rosso are steeped in history: once a convent and later a Neapolitan estate, during the 19th century it became the gathering place of Apulian patriots fighting to turn Italy into a democratic republic. This resulted in Ostuni being the first town in Apulia to proclaim Italy’s unification.
Unique décor.
Interior designers Pascale Lauber and Ulrike Bauschke, the current owners of Palazzo Rosso, have given the palace a truly unique personality, mixing local history and world cultures, new and repurposed pieces, including South African custom-made sofas and old closets found in flea-markets.
Green hospitality
The hotel is deeply committed to reduce its environmental impact by implementing a number of sustainable initiatives, from using local construction materials and buying seasonal, local food supplies for the restaurants to eliminating plastic and recovering rainwater to irrigate the garden.
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Staying in Ostuni

Ostuni is a city that should be on every Puglian itinerary, a town for explorers and history lovers, for gourmet and ones seeking to relax, a place to be gorged slowly over a couple of days.
Ostuni shines like a pearl across three lush hills, with its white houses and the oriental allure.
It’s the end of the Trulli district and the beginning of the flat Salento, a perfect location to embark in glorious excursions to the nearby towns and villages, such as Locorotonto, Alberobello, Lecce, Polignano and much more.

Every trip we take contributes to build our own life story.

A story that is a patchwork of encounters, experiences and memories made while traveling. And just like fabric scraps in a quilt, every trip we take, no matter how big or long, holds its own special place in our life and contributes to shape who we are.

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